2008 February - Part 3

If you want to know about the new wave in Internet advertising, look no further than the amazing potential in Google Adwords, where you get the assurance from advertisers themselves that specific words are required to let their ads ignite attention and for this, the maximum cash amounts are paid for each click. This text based system that is used by Google for advertising on partner sites as well as its own site is called Google Adwords as it gives you the unique opportunity to make your own kind of ads and select the important or specific keywords that would match these ads and bring it to the attention of your target audience. This kind of planning in Google Adwords enables the cost per click plan wherein when your browsers click your specific ad, you pay. So when you or anyone wants to promote specific products on the Google Adwords scheme, all you need to do is enrol yourself in the program at the earliest.

Let’s use a definite example to clarify the Google Adwords concept. If you have a site that sells children’s books, you can be sure that your ad would appear when anyone searches on Google for the keywords that you have specifically associated yourself with Google.

The main area of difference is that unlike the traditional concept prevalent in advertising, you don’t have to pay when Google shows your ad but you have to pay only when a browser who passes the site clicks your ad in particular.

Other plus points are also associated with the concept of Google Adwords. Let’s find these out:

That is why the Google Adwords scheme has garnered extensive support and positive acceptance from all users and advertisers. This concept is a fantastic route to take when your intention is to motivate your ads to reach out to a specific kind of target audeience. The new generation gurus of advertising hail the Ad Words concept as a unique and innovative form involving direct style of marketing approach because whatever you seek to display as your message gets across to every potential user or customer in a customized, individual manner.
Although it is a little puzzling that Google does not come up with a set price to its ad program, you can be rest assured that Google Adwords concept works well when your budget is limited. So if your budget is pretty low, don’t worry. You can advertise using Google Adwords for an amount as low as one and half dollar on a a monthly basis. Interestingly, the bidding system in Google Adwords gives you an opportunity to bid on specific keywords where you expect to have your ads triggered on.
A major advantage is that all Google Ad words ads can be displayed on the Google site, www.google.com as well as on the partner network sites of Google itself that includes Netscape, AOL search and so on. In response to the searches triggered by its users, these search engines also display the Adwords.

With this brief overview of what Google Adwords is all about, let’s hope you have gained a fair understanding about it and now can get the beneficts of using it.

Adios ;-)

Do not forget to Subscribe to my Feeds to read more.

No Comments Yet »

Hello World :-)
For those of you who are not using Feeds yet, I hope this helps you reconsider your decision. Of course, there are always exceptions, but when you have some websites which you plan to distribute beyond the usual web traffic visitors you normally have using browsers, feeds turn out to be a great option as these provide you with lots of updates on a regular basis automatically through a web portal. This is a great move forward because you can have lots of subscribers to your site and also subscribe to your favorite blogs, websites, and podcasts easily. This just shows how a technological transformation has revolutionized online advertising and profit making ventures in the best possible ways. Your online tour is now optimized with specific types of feeds in the most easy and time efficient way.

The advantages of using feeds are endless. For a website owner, this means more visibility and chances of multiplying revenue through sales as well when there are more and more subscribers reviewing the web content on a regular basis. Some of the really big names in this realm that constantly provide feeds include Amazon.com, ABCNews, Yahoo!,BBC News Headlines and Google News, just to mention a few. Another example is how Apple, using its distinctly functioning iTunes Music Store, provides a stunning array of thousands and thousands of podcasts, both video and audio, that may be downloaded, each being triggered by a feed.

Real Simple Syndication (RSS) feeds pose a terrific alternative in the context of e-mail as well because of the increasing number of spam worming through every net lover’s mailbox with updates that are less than effective. So when web site administrators got the RSS feeds option, it became the best and the easiest way for them to display their content on the site without worrying about the fate of mass newsletters delivered into the mailbox. No wonder, Intel provides an excellent suite of feeds and so does IBM and yes, Microsoft, too!

Known as one of the best and most distinguised provider for RSS feeds as well as blogs, FeedBurner is a well known name. By providing web based tools to help its publishers, podcasters as well as its bloggers, this is one of the largest feed and blog advertising providers with unparalleled content brought from some of the best known media companies in the world including Ziff Davis, Wired News and Wall Street Journal.

Facts about Stats – FeedBurner

At the end of the day, it is stats what actually counts. In terms of traffic growth, the net ratings for FeedBurner progresses steadily with lightning speed as it has already grown 385 percent more than big names such as Digg and even MySpace. Funded by huge names in the industry such as Mobius Venture Capital, Draper Fisher Jurvetson, Portage Venture Partners, Sutter Hill Ventures and Union Square Ventures, FeedBurner enjoys great backing and endless opportunities.

To sum up the importance of RSS Feeds, what you need to remember is that the best and most ideal way to deliver content to media is through feeds. With this brief overview, look at how you can utilize feeds to maximize visibility and revenue. !!! Good Luck !!!

Adios ;-)

Do not forget to Subscribe to my Feeds to read more.

No Comments Yet »