2008 February - Part 2

Using feeds is very important if you own a blog or a podcast. A feed is basically a way for people to read or hear what you have to say faster through their home computer. It is basically a way for readers to easily know when you updated something in your blog. So a feed is a great way to keep in touch with your readers and hopefully in the future they will purchase goods from you. Through simple communication you can be in touch with your readers. Marketing really depends on the communication that takes place with the marketer and client. If you have bad communication, it will look bad in the eyes of the potential client. You want that person to feel more comfortable about knowing that the person that they are buying from is a good seller.

So how exactly do you create a feed that your readers will enjoy?
First you must choose a service that will create a feed for you. I personally prefer Feedburner over all other services that offer feeds. Their service is real good for marketers and have many options that you can choose to customize your feed. All it takes to run a Feedburner feed is an email address and a blog that is currently running. After you do all that the process is a lot easier. The feed automatically updates when you create a new post in your blog without you having to do it manually. So you can save lots of time compared to other services. You also have options to place adsense advertising in your feeds so you could be making some extra dollars that way. There are many different ways to make your feed more successful just by following a few tips. I’ll write about that later

There are some feed owners that pay no attention to their feeds and most of them stop caring about them as the time passes. Those owners probably don’t know that the reader will see that the website owner does not care about giving them the best feed and they will react negatively. So that is why I recommend that you try to keep your feeds up to date at all times and to not keep them sitting, because your readers will see that. You also need to let your current readers know that you have a feed on your blog by using one of the many widgets that feedburner has available for you to promote your feed.

I hope this post gives you some motivation to fine tune your feeds for your readers. You can see my feeds here

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What is Adwords Anyway?

Google Adwords is an advertising system for which website owners bid for clicks for their ads. This system has grown drastically since its creation and it continues to be a growing enterprise for both entrepreneurs and marketers. So what is so good about this advertising system? First of all it is a system where you get to choose where you market and by choosing where you will be marketing it makes it easier for business owners to attract more targeted buyers. In traditional this option was very limited and it was hard to target certain people without targeting unrelated people. So the result was that you were paying for people that were probably not even interested in your marketing pitch. This is why internet marketing is becoming more and more popular by the minute. If you were to market online you could be saving tons of money by targeting just who would purchase your product. Imagine if you had a conversion rate of 30% to your product, a return like that would be awesome to the eyes of a marketer.

Getting Started

Before you get in a project you should do your research on the topic you want to advertise. If you don’t do research you will most likely loss advertising money because of the waste of money. The keywords that you choose will lead to your success or it could lead to your failure in internet marketing. Marketing is key to make your business do well or do bad. Through research you can prevent bad decisions that could affect your business life. Research can be found on websites such as forums and also you can find some good resources on the Google Adwords Homepage . With research you have the power of making lots of money.

Let the Bidding Begin

Once you have discovered a few keywords that you wish to use, then they real action begins. You will have to bid right in order to get the results that you want and you must be prepared for paying high prices for the keywords because you will have to compete with many other marketers just like you. For this reason, I recommend that you choose keywords that include your original keyword plus something that is unique. An example of this might be something like “California Insurance�?. It includes a major keyword “Insurance�? and you add “California�? to keep the bidding price low.

With this overview of what Google Adwords, let’s hope you have gained a fair understanding about it and now can get the benefits for your site.

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