AskSalomon » adsense

Ad Review Center is now available for Feeds

AskSalomon — Sun, 15 Mar 2009 12:19:44 +0000

Many of you have asked for a way to preview ads before they appear in your feed posts. That feature is now available.

The Ad Review Center (ARC) will give you more transparency and control by enabling you to approve or disapprove placement targeted ad creatives before they appear in your posts.

To get started with this tool, please login to your AdSense account. You will find ARC in the ‘Competitive Ad Filter’ section located under the ‘AdSense Setup’ tab. If you are using your AdSense account for other products- content, mobile, or video- please make sure to select the Client-ID starting with ca-feed-pub.

In order to maximize your revenue, we suggest that you keep the default setting to, ‘Run ads immediately.’ This will allow ads to run without delay while still allowing you to login and review the ads at a later time. By selecting the ‘Hold ads’ option, you could potentially decrease your revenue. This option will hold ads from displaying for 24 hours, thus limiting the number of advertisers’ driving up your auction price.

You will then have the ability to approve or block a specific ad or advertiser in general. These settings can be changed at any time. Please keep in mind that blocking ads will remove them from the auction and could impact your revenue.

For more information about using the Ad Review Center, please visit our Help Center.

Posted by Barbara Bochner, Google Publisher Solutions Team

Fuente: adsenseforfeeds.blogspot.com

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More details on moving to a Google Account

AskSalomon — Sun, 15 Mar 2009 12:19:44 +0000

Many of you have already moved from a feedburner.com account to a Google Account. For those who have not yet made the move, there seems to be some confusion on the process and exactly what will happen, or not happen, by certain dates. We want this post to help clear up any confusion.

The FeedBurner functionality of analyzing, optimizing, publicizing, and monetizing your feeds is not being shut down or reduced in any way. We have made some strategic decisions to remove some of our functionality that is not directly relevant to managing feeds for reasons we hope will become apparent over time. Names may change, things may move around, but in general our plan is to provide a lot more functionality that makes sense in 2009, and beyond, for all publishers. Learn more here.
On February 28th, if you have not moved your feeds to a Google Account, the traffic to your feeds will not be cut off or terminated, but you will not be able to view or manage your feeds until you have moved to a Google Account, unless you use MyBrand. Technically, this means that all traffic will now be served out of our Google data centers, and there will still be a way to move your account that will be in place indefinitely.
If you used MyBrand at www.feedburner.com, you absolutely must move to a Google account and update your DNS CNAME records by March 16, 2009, or else your MyBrand URLs will return a 404 error. If you use MyBrand and have not moved, you should have already received an email from us with detailed instructions. If, for some reason, you have changed the email address associated with your FeedBurner account, you will receive another message once you have finished the move process to the email address associated with your Google Account.

From a features perspective, this means the work to transition publishers to Google will be complete, and we plan to focus all of our resources on building new and exciting publisher tools that are integrated with other Google products, and to continue improving the monetization potential of AdSense for feeds. We can’t wait for you to see some of the things we have in store, but if for some reason you do not want to migrate to a Google account, you can still take your feeds with you.

Posted by Steve Olechowski and Matt Shobe, on behalf of the AdSense for Feeds/FeedBurner Team

Fuente: adsenseforfeeds.blogspot.com

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Intro to Feed Placements

AskSalomon — Sun, 15 Mar 2009 12:19:44 +0000

In times like these, we know that generating as much revenue as possible is on many publishers’ minds. This will be the first of many posts that will hope to explain how to better configure AdSense for feeds to help maximize revenue.

Before going into specifics though, it’s important to understand a couple important differences in how your subscribers are different from visitors on your website. If you use an analytics package for your site such as Google Analytics, most publishers will see that a large amount of their traffic comes from web searches. Many of these visitors may have been searching for a certain item, such as one of those blankets with sleeves and a hood – let’s call it a shanket. You happen to have written about how much you love your shanket, and let’s face it, you know how to write with the best of them, so your page ranks high in search results. That visitor may see an ad for a shanket next to your search result but wants to know more. So he or she clicks and reads your post, which seals the deal on this visitor needing a new shanket. You use AdSense for content, which includes ads for shankets that are matched contextually; the visitor clicks; a shanket is sold; and you earn revenue in the process.

Your feed subscribers, however, very rarely, if at all, get to your content from a web search. On the contrary, they subscribe to your blog because you write entertaining musings about your family life, and occasionally also write about some of the wonderful products you have come across, such as your shanket.

Because of this, the types of advertisers that run campaigns targeted at your feeds are not necessarily the same advertisers that are targeting search users. Instead of targeting keywords that match a search, advertisers wishing to use feed subscribers target placements in the Google Content Network.

How do you ensure that your placements are exposed effectively in the Google Content Network?

That’s the easy part. When setting up new feeds on the AdSense Setup tab, make sure you leave the box that says “Create a channel that allows advertisers to target the selected feed.” If you are creating a new channel that aggregates all of your feeds or subsets of your feeds that you would like to show to advertisers (highly recommended), make sure by selecting the “Show this channel to advertisers as an ad placement.”

In a week or so, these placements will show up in AdWords and some of the other tools used by Google advertisers to target the content network.

Stay tuned for the next installment on Advanced Feed Placement optimization.

Posted by Steve Olechowski – Product Manager, AdSense for feeds

Fuente: adsenseforfeeds.blogspot.com

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An important reminder for our MyBrand users

AskSalomon — Sun, 15 Mar 2009 12:19:43 +0000

As we detailed in our previous installment, More details on moving to a Google account, if you used the MyBrand service at feedburner.com — our service that allows you to use a custom domain with your feed — you must move to a Google account and update your DNS CNAME records by March 16, 2009, or else your MyBrand URLs will return a 404 “page not found” error.

It’s important to note that it is not enough to just sign in with a Google account and request to move your account if you use MyBrand. Even if your MyBrand-ed URLs have continued to work after you have completed your move, they will cease to work on March 16, 2009 if you have not changed your DNS CNAME.

If you plan to continue to use MyBrand, you can find detailed instructions for changing your CNAME when you are signed into FeedBurner in the My Account > MyBrand section. If you haven’t already moved from feedburner.com to a Google Account, please sign in to your account and follow the guided steps to complete this move. Here’s a quick preview of those steps (click to zoom in):

(In the image above, you’ll see the phrase {YOUR_CODE} in the instructions. This is replaced by an address that is specific to your Google Account available on the aforementioned MyBrand page; you need to use that address to update MyBrand correctly.)

If you have any questions about this transfer process, please refer to the FeedBurner Help Center entry “Transferring FeedBurner Accounts to Google Accounts FAQ” for additional details.

Fuente: adsenseforfeeds.blogspot.com

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